For BAIXA Jewelry, I handled the full video production process, from creative direction and filming to editing and voiceover. The goal was to create engaging videos for both paid social ads and organic social media posts.

All content was shot on an iPhone to achieve an accessible, organic, and simple look, aligning with the target audience and optimizing performance across social platforms.
The concept focused on showcasing how BAIXA Jewelry fits into everyday life, highlighting that the silver pieces are waterproof and designed for modern, effortless style. The videos were shot in a trendy, lifestyle format, using on-trend captions while staying true to the brand’s identity and aesthetic.